You run a business – and it seems pretty successful. Your employees show up every day, you’re turning a profit, you handle very few customer complaints, and someone has planned a potluck for Friday. But how good is business really? And, if it is good, how much better could it be? Without metrics you don’t really have any idea. But what should you measure to know – and how do you know if your metrics are good? Fret not. Here are some important metrics to measure and why.