B2B Marketing Blog

Gayle Kosokowsky

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7 QUESTIONS ABOUT LISA’S NEW BOOK “WALKING ON THE MOON”

Mezzanine’s founder Lisa Shepherd has just released her third book called “Walking on the Moon”, a business fable about a fictional company called ClinTek that is struggling to find its way in the new business landscape. We sat down with Lisa to ask a few questions about her inspiration for the book and why executives of Business-to-Business (B2B) companies need to learn about strategic marketing.

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Topics: General Business, B2B Marketing Strategy, Business Growth

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