As a B2B business owner or manager, marketing is something to which you’ve most likely given some thought. Should you market? Is it important? Yes, marketing is definitely important and you should absolutely do it. The “if you build it they will come” philosophy might work in movies about baseball, but it won’t do anything for your business bottom line in real life. The reality is that people need to be educated and made aware of your business and its offerings. It’s extremely difficult – particularly in today’s uber-competitive markets – to be discovered without a little marketing push.