B2B Marketing Blog

Cheque Please!

Mar 13, 2009 6:54:13 PM / by The Mezzanine Group

Last night I killed a cockroach at the dinner table. No it wasn't at my house, it was at the Japanese restaurant close to work. After the deed was done - my appetite was gone and I left the remaining half of my beef teriyaki uneaten. Our waitress offered us a measly 10% off a $35 meal and then balked at the notion of giving us any further compensation. My colleague, who had selected the restaurant, spends about $125 per month, $1500 annually, on meals for clients or networking meetings. And our waitress totally missed the point. Last night I killed a cockroach at the dinner table. Last night she killed any opportunity for us to give them another chance.

Topics: Marketing Tactics

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