B2B Marketing Blog

Easy Website Edits to Enhance SEO

Jul 5, 2011 5:17:16 AM / by The Mezzanine Group

SEO (Search Engine Optimization) is no stranger to marketers these days, Having a proper SEO strategy and program can help companies jump from page 10 to page 1 on Google. But not all companies can afford to pay a SEO firm which can charge anywhere from $500 to $5,000+ each month to optimize a company’s keyword set.

Here are a few tips for improving organic search engine traffic to your site that we’ve used with some of our clients – and it works!

Index your site on Google – Sounds simple but it’s always wise to double check that your web vendor has indexed your site on Google and is set-up for Google Analytics which requires a line of code to be added to each page of your website. Google Analytics is a powerful web statistics tool for not only tracking website visitors but also keywords that are driving traffic to your site.

Page Titles – Every page on a website should have as unique a page title as possible. These titles should include the most important keyword phrase(s) used on the page and be no longer than 70 characters.

Meta Descriptions – Include a short description of each page – this is embedded into the code by your web vendor or through a website Content Management System (CMS). The description should reflect content that can be found on that page as it is indexed by all search engines and is displayed in the search results.

Meta Tags – Meta tags (or keywords) should also be embedded in the code of each web page. These meta tags represent keywords that appear on the page and reflect the page’s content. Less is more with regards to meta tags and can be a great way to capture instances whereby visitors might misspell keywords or use alternative spellings.

Keyword-rich Content – Every web page should consist of keyword-rich content that is strategic and appropriate. You don’t want to infuse a page with lots of keywords for the sake of it – keep it relevant and up-to-date. If terminology changes in your industry or new trends emerge edit your content to reflect these changes and changes in keywords that may drive traffic to your site.

These are all relatively simple ‘fixes’ that you can apply to your website today. We recently applied the above fixes to two of our clients’ websites and have seen incredible results. Their organic search traffic has increased dramatically after only one month!

If you have any other tips for quick fixes to improve SEO, we’d love to hear them!

 

Topics: Marketing Tactics