B2B Marketing Blog

Eat your Grape Nuts! (Market them too!)

Oct 3, 2009 3:41:27 AM / by The Mezzanine Group

Here's a quick fact to support the philosophy of increasing your marketing efforts in a recession: Grape Nuts was the cereal market share leader coming into the Great Depression in 1929. Because they were so strong, they cut back advertising. At the time, Kelloggs was just an upstart. But they doubled their ad spend, came up with great tags like "Snap, Crackle, Pop!" and by the time the Great Depression was over, Grape Nuts had losts its leadership position, and never recovered it.

Apple, HP, GE, Disney, Gillette and Hershey's were all founded in recessions.

As we near the end of the year and are coming out of the recession - what are you doing to grow your business next year?

Topics: Marketing Strategy and Planning

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