B2B Marketing Blog

In-House or Outsourced Marketing: A Comparison

08 Aug

Lisa Shepherd

B2B small and mid-size companies often discover that the critical factor to achieving success (e.g., growing revenue through higher sales revenues) is an effective, efficient, and dynamic sales department.  However, cold calling is yielding lower results and marketing can fill that gap.  71% of companies say closing more deals is their top sales priority. (HubSpot, 2017) and prospecting is the most difficult part of the sales process for salespeople. (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)

 

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Topics: Outsourced Marketing, b2b outsourced marketing agency, B2B Marketing, Inbound Marketing, B2B marketing tactics

Should You Outsource or Insource Your Marketing? 6 Scenarios to Help You Decide.

10 Jul

Lisa Shepherd

There’s a lot of movement in B2B marketing today, with some companies hiring a marketer for the first time, some companies switching to an outsourced marketing company from a full-time staff member, and some companies evolving to an in-house team from an outsourced marketing structure. 

 

 

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Topics: Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics, b2b outsourced marketing agency, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing, incourced marketing, in-house marketing

Why we do what we do - outsourced Marketing

17 Feb

Lisa Shepherd

It’s been six years since Mezzanine launched its outsourced marketing service and we’ve seen a lot since then - the ups and downs of the economy, and the evolving needs of B2B companies when it comes to marketing. When we launched outsourced marketing we knew that small and mid-sized B2B companies needed a better way to get good marketing (without hiring a full time team of marketers), but we didn't know much about how to meet that need. Thankfully, we've figured a few things out.  

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Topics: Outsourced Marketing, b2b outsourced marketing agency

When is it time to consider outsourced marketing?

28 Jan

Lisa Shepherd

Over the past decade, most businesses have made the shift to outsourcing at least some of their functions. For small businesses, it doesn’t make sense to employ a full time person in functions that require specialized expertise like IT and HR.  In many cases, even large businesses outsource certain functions because they get better results through outsourcing than through an in-house team.  We've seen growth in outsourcing of IT, customer support, legal, HR and accounting, among others.  

The next wave of outsourcing is now underway, and it’s in marketing, especially marketing for B2B companies. 

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Topics: Outsourced Marketing, b2b outsourced marketing agency

3 Marketing Companies To Avoid If You Want To Improve Sales And Not ‘Be Tortured’


What’s the number one reason that a business hires a marketing company? In my experience, it’s to improve sales. Often we hear from companies that say they have intermediary goals like ‘enhance our brand’ or ‘develop sales collateral’. But the end goal, their ultimate reason for wanting to work with a marketing company, is always the same – to IMPROVE SALES!   

An experienced VP Sales and Marketing recently said to me that a previous experience with a marketing company had felt like ‘being tortured’. His comment sheds light on what it’s like for B2B companies when they’re working with the wrong marketing partner.    

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Topics: Marketing Tactics, b2b outsourced marketing agency, Increase Sales