B2B Marketing Blog

Lead Nurturing: The What, Why and Some Lessons Learned

21 Sep

Lisa Shepherd

Lead nurturing in B2B sales is the process of building a relationship with prospective buyers who are not ready to buy yet, developing relationships with them at every stage of the sales funnel and through every step of the buyer’s journey.  Lead nurturing is targeted to build a reputation of a helpful and customer-oriented brand.1


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Topics: B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, B2B marketing tactics, B2B sales, lead nurturing, lead management

The Single Best Way To Grow Sales By The End Of The Year

11 Sep

Lisa Shepherd

It’s back to school season, which means renewed energy and focus for the business world too. Q4 is just around the corner, and that means that your sales team is paying full attention to their numbers and how bonuses are looking.

Timing is perfect to use marketing to boost sales for your entire team. There’s enough time to identify the best marketing tactics, execute them and reap new deals before December 31st. But companies have to be smart – not all marketing initiatives will provide results within a quarter.

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Topics: Increase Sales, B2B Marketing, B2B Marketing Strategy, B2B marketing tactics, end of year, Q4, B2B sales