B2B Marketing Blog

3 Tips To Improve Your Pitch Deck

10 Oct

Lisa Shepherd

The pitch deck is more than just a gorgeous design.   It is in PowerPoint format (usually) and one of the many assets that Sales needs to introduce customers to your company, its products, solutions and benefits.  (Or perhaps it is needed to attract investors but that requires different information - this blog is for Sales.) 

In our experience, the pitch deck is often created by Sales, doesn’t follow best practices for messaging and doesn’t align to the company branding.  When the pitch deck is created by Marketing, Sales often feels it’s less relevant, or needs to be customized in some way and then it ends up looking unstructured and unprofessional.  

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Topics: Brand, B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, Marketing Plan, B2B marketing tactics, B2B sales, sales tools, pitch deck

Lead Nurturing: The What, Why and Some Lessons Learned

21 Sep

Lisa Shepherd

Lead nurturing in B2B sales is the process of building a relationship with prospective buyers who are not ready to buy yet, developing relationships with them at every stage of the sales funnel and through every step of the buyer’s journey.  Lead nurturing is targeted to build a reputation of a helpful and customer-oriented brand.1


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Topics: B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, B2B marketing tactics, B2B sales, lead nurturing, lead management

The Single Best Way To Grow Sales By The End Of The Year

11 Sep

Lisa Shepherd

It’s back to school season, which means renewed energy and focus for the business world too. Q4 is just around the corner, and that means that your sales team is paying full attention to their numbers and how bonuses are looking.

Timing is perfect to use marketing to boost sales for your entire team. There’s enough time to identify the best marketing tactics, execute them and reap new deals before December 31st. But companies have to be smart – not all marketing initiatives will provide results within a quarter.

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Topics: Increase Sales, B2B Marketing, B2B Marketing Strategy, B2B marketing tactics, end of year, Q4, B2B sales

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