B2B Marketing Blog

LESSON #1: It takes commitment from the leader

04 Dec

Lisa Shepherd

Why you need to own your strategic marketing

As the leader of a B2B company, you need to fully commit to and own your strategic marketing. That may sound like an obvious statement, but you might be surprised by how many leaders take a hands-off approach to marketing, treating it as a mysterious but necessary activity existing somewhere outside of their day-to-day concerns.

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Topics: b2b strategic marketing

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