B2B Marketing Blog

7 Advanced Metrics You Should Be Tracking to Boost Revenues and Grow Your Business

27 Dec

Lisa Shepherd

Tracking your marketing efforts is the key to taking control, and when it comes to marketing metrics, the first thing that comes to mind is web traffic. In fact, 78% of B2B marketers plan to use website traffic as a key metric for determining the success of their marketing content campaigns this year.¹

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Topics: Business Growth

The Difference Between Business Strategy and Marketing Strategy, and Why It’s Important to Know This

27 Nov

Lisa Shepherd

Companies that plan grow 30% faster than those that don’t.1

Your business strategy and marketing strategy are two totally different plans of action, yet both are essential to the success of your business. In fact, they work in harmony. You first need a strong business strategy in place, and then you can build your marketing strategy to support it.

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Topics: B2B Marketing Strategy, Business Growth, business strategy


Mezzanine’s founder Lisa Shepherd has just released her third book called “Walking on the Moon”, a business fable about a fictional company called ClinTek that is struggling to find its way in the new business landscape. We sat down with Lisa to ask a few questions about her inspiration for the book and why executives of Business-to-Business (B2B) companies need to learn about strategic marketing.

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Topics: General Business, B2B Marketing Strategy, Business Growth

4 Lessons Your Competitors Can Teach You About Your Strategy

17 Oct

Lisa Shepherd

Who thinks to check out their competitor’s marketing tactics as they’re building their own?  We do!  We look at the top 6 competitors of our clients each time we build a tactical plan.  And this is what we look for:

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Topics: Marketing Tactics, B2B Marketing, marketing strategy, B2B Marketer, Business Growth, business marketing, business competitor

5 Ways Marketing Impacts The Growth Of Your Business

11 Oct

Lisa Shepherd

We’re approaching that time of year when companies are allocating budgets and decisions are being made around the marketing strategy. Whether you are debating a cut to expenses by cutting the marketing budget or wondering how to build a business case for additional budget, consider how marketing impacts many aspects of the business for some guidance on how to reach your goals.




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Topics: Marketing Tactics, B2B Marketing, marketing strategy, B2B Marketer, Business Growth, business marketing

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