When was the last time you Googled for the services/products you offer? Go ahead and try it now. If your company does not show up in the search results, you need to get to work on your Search Engine Optimization (SEO).
Online marketing is one of the most successful tools used to maintain brand awareness and drive sales. However, it’s not just about having a marketing plan that includes website and social media presence. It’s about showing up at the top of search engines and ahead of your competition. 70-80% of users ignore the paid ads, focusing on the organic results. SEO will help you drive traffic to your website through organic, editorial and natural search results on search engines. There is a starter guide created by Google you can check out by clicking here. It provides a step by step guide on how to set up your website by improving your site structure, optimizing content, dealing with crawlers, and enhancing mobile presence. It’s a great place for you to start.
SEO is extremely important for the survival of your business. It will require you to invest your time, but it will provide a major return.