B2B Marketing Blog

4 Reasons to Invest in SEO

12 Jun

Lisa Shepherd

When was the last time you Googled for the services/products you offer? Go ahead and try it now.  If your company does not show up in the search results, you need to get to work on your Search Engine Optimization (SEO).

Online marketing is one of the most successful tools used to maintain brand awareness and drive sales.  However, it’s not just about having a marketing plan that includes website and social media presence.  It’s about showing up at the top of search engines and ahead of your competition.  70-80% of users ignore the paid ads, focusing on the organic results.   SEO will help you drive traffic to your website through organic, editorial and natural search results on search engines.  There is a starter guide created by Google you can check out by clicking here. It provides a step by step guide on how to set up your website by improving your site structure, optimizing content, dealing with crawlers, and enhancing mobile presence. It’s a great place for you to start. 

SEO is extremely important for the survival of your business.  It will require you to invest your time, but it will provide a major return.

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Topics: SEO, Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, CASL, marketing strategy, B2B Marketing Strategy, Marketing Plan, B2B marketing tactics, strategic marketing

CASL Transition Period Ends on July 1st: Are You Ready?

05 Jun

Lisa Shepherd

CASL, Canada’s Anti-Spam Legislation or Bill C28, has been in effect since July 1st, 2014 and all company commercial email communication and consent databases are expected to be in full compliance.3   When it came into effect, businesses were given a three-year transition period, according to section 66, which ends next month.  So, if you haven’t buttoned down your policies to ensure your business is CASL compliant, time is running out.  And for those who have their processes in place, you need to make sure you are familiar with the updated rules that will take effect on July 1st, 2017.

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Topics: Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, CASL, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing

Five CASL Compliant Ways to Add Subscribers to Your Email Database

13 May

Lisa Shepherd

On July 1st, 2014, Canada’s Anti-Spam Legislation (CASL) came into effect. Essentially, CASL mandates that organizations that send commercial or promotional information via electronic message to customers and prospects must have consent to do so. Consent can be express (the person has given the organization explicit permission, written or recorded verbal, to contact them) or implicit (the person has given the organization implied permission, such as an existing business relationship, to contact them).

On July 1st, 2017, the CASL laws become tighter and implied consent will no longer be valid – all organizations will be required to have express consent from everyone on their email contact list.

So how does an organization grow their email list when CASL compliancy seems so daunting? We, at The Mezzanine Group, put our heads together and came up with the following five CASL compliant ways to add subscribers to your email list and get your organization’s message across to the people who want to hear it most.

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Topics: Email Marketing, CASL, Email List, Email