B2B Marketing Blog

IT’S TIME TO GET ON BOARD! WHY CRM AND MA ARE THE SECRETS TO HIGH REVENUE GROWTH.

06 Nov

Lisa Shepherd

In our blogs, we’ve been talking about marketing automation (MA) as an invaluable tool to generate qualified leads and drive revenue growth. But people often get marketing automation confused with customer relationship management (CRM). Here’s an easy way to differentiate them: CRM is primarily a sales tool and MA is a marketing tool. When working together, they help deepen your engagement with customers and prospects, help you tailor your marketing efforts to improve the quality of your leads, and ultimately help you convert more. 

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Topics: crm

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