B2B Marketing Blog

No. More. Sliders!

31 Jul

Lisa Shepherd

You’ve gone to a new website, it loads and the top image catches your eye. You read the heading and decide that you want to click through to the next page, you cursor moves toward the image and just as your finger presses down on the mouse the image is gone, replaced by something else entirely and you’ve been taken to a different page that you were not expecting. You’ve been duped by the home page slider!

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Topics: B2B Marketing, B2B marketing tactics, design, functional design, website design, website sliders, hero images

4 Reasons Why White Space is Important in Design

24 Jul

Lisa Shepherd

In B2B marketing there are a variety of tactics that require design, including print and online advertisements, websites, whitepapers, infographics, business cards and pitch decks to name a few.  Regardless of the tool you are using, you need to be selective with the content that you include.  Many businesses have so much to share with prospects and clients, that they want to fill every inch of space with content but often the absence of content is even more impactful. This is where white space plays a role.   White space is often referred to as negative space. It is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted.1   Many people often see this as wasted space when the complete opposite is true.

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Topics: B2B Marketing, B2B marketing tactics, design, functional design, white space