On July 1st, 2014, Canada’s Anti-Spam Legislation (CASL) came into effect. Essentially, CASL mandates that organizations that send commercial or promotional information via electronic message to customers and prospects must have consent to do so. Consent can be express (the person has given the organization explicit permission, written or recorded verbal, to contact them) or implicit (the person has given the organization implied permission, such as an existing business relationship, to contact them).
On July 1st, 2017, the CASL laws become tighter and implied consent will no longer be valid – all organizations will be required to have express consent from everyone on their email contact list.
So how does an organization grow their email list when CASL compliancy seems so daunting? We, at The Mezzanine Group, put our heads together and came up with the following five CASL compliant ways to add subscribers to your email list and get your organization’s message across to the people who want to hear it most.