Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everything that comes with it. What will the new changes in the algorithm be? How can we achieve better SEO? How can we avoid being penalized? Let’s face it Google has cornered the market on search engines and it is a necessity when it comes to SEO and your website’s success.
However, Google’s social media platform does not have the same glowing reputation that Google the search engine has. In the past, it has been called a “ghost town” and has a reputation for not having the most active users. This has many SMB business owners wondering if having a Google+ account for their B2B company is even worth it. Let’s look at a few factors: