B2B Marketing Blog

The Mezzanine Group @ INBOUND 17: The Top 5 Things We Learned And Can’t Wait to Implement

02 Oct

Lisa Shepherd

We’re a Hubspot partner so 2 Senior Marketing Directors and our General Manager attended 4 days of learning with Hubspot at their annual conference, INBOUND.  This year we attended Partner Day as a bonus day of additional learning specifically targeted to partners.  And, we are leaving SO excited!  We can’t wait to share what we learned with the larger team and begin to roll out everything we learned to our clients to help them accelerate their revenue.  Our heads are full and we need some time to digest fully but we wanted to share what stood out.  We noticed the emphasis on certain subjects in addition to what we learned over the 4 days.  The 5 themes we saw emerge:

[Read more...]

Topics: B2B Marketing, Inbound Marketing, B2B Marketing Strategy, B2B Marketing Planning, Marketing Plan, B2B marketing tactics, inbound 2017, integration of sales and marketing, video, chats, Account based marketing, facebook ads

In-House or Outsourced Marketing: A Comparison

08 Aug

Lisa Shepherd

B2B small and mid-size companies often discover that the critical factor to achieving success (e.g., growing revenue through higher sales revenues) is an effective, efficient, and dynamic sales department.  However, cold calling is yielding lower results and marketing can fill that gap.  71% of companies say closing more deals is their top sales priority. (HubSpot, 2017) and prospecting is the most difficult part of the sales process for salespeople. (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)

 

[Read more...]

Topics: Outsourced Marketing, b2b outsourced marketing agency, B2B Marketing, Inbound Marketing, B2B marketing tactics

Strategies to Engage Sales with Inbound Marketing

17 Jul

Lisa Shepherd

You have a great marketing strategy and feel good about it.  Marketers often join sales meetings and share their action plans, full of passion and excitement for the plan.  Sometimes that passion doesn’t translate into the sales team, or you would like to see more of that passion transfer to Sales.

 

 

 

[Read more...]

Topics: Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, Inbound Marketing, B2B Marketing Strategy, Inbound Strategy, B2B marketing tactics, strategic marketing, engage sales

The Basics of Inbound Marketing

08 Aug

Lisa Shepherd

Not only has the way we buy changed, the way we want to be marketed to has also changed. In traditional marketing, the focus was on making things convenient for the marketer. Customers put up with interruptive messages that didn’t always create a positive experience.

Inbound marketing on the other hand, is customer centric – focusing on the needs of the customer by providing relevant, useful content that is presented in the right context.

[Read more...]

Topics: B2B Marketing, marketing strategy, Inbound Marketing, content, Inbound Strategy

Subscribe to Email Updates

Recent Posts