Marketplace competition coupled with new marketing regulations has made it increasingly difficult for small to mid-size B2B businesses to reach new prospects. Therefore, a comprehensive and dynamic marketing strategy is now even more critical to ensure business sustainability and seize growth opportunities. One goal of any successful marketing strategy is to generate well-qualified leads. This is mostly accomplished through social media campaigns, email marketing, and calls to action (CTA). However, a more effective approach is to drive innovative event marketing.