B2B Marketing Blog

Generating Leads through Event Marketing

08 May

Lisa Shepherd

Marketplace competition coupled with new marketing regulations has made it increasingly difficult for small to mid-size B2B businesses to reach new prospects.  Therefore, a comprehensive and dynamic marketing strategy is now even more critical to ensure business sustainability and seize growth opportunities.  One goal of any successful marketing strategy is to generate well-qualified leads.  This is mostly accomplished through social media campaigns, email marketing, and calls to action (CTA).  However, a more effective approach is to drive innovative event marketing.  

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Topics: Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing, event marketing, lead generation