B2B Marketing Blog

Pay to play! Are LinkedIn Ads worth it?

21 Aug

Lisa Shepherd

Much like the cell phone, social media has become a staple in everyday life. With a reported 2.46 billion users in 2017 and a projected 2.95 billion by 2020[1], it is safe to say that social media has become a significant platform and a captive audience for marketers. So it’s no surprise that social media sites have become a major resource for engaging with the customer but also an advertising medium with high returns. However, while this makes total sense for consumer businesses are ads also worth it for business to business (B2B) companies?


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Topics: Social Media, B2B Marketing, LinkedIn, B2B marketing tactics, Linkedin ads, social media marketing, LinkedIn sponsored ads, social media advertising, targeted ads

6 Tips to Boost Your Profile on LinkedIn

06 Feb

Lisa Shepherd

With over 467 million users worldwide, LinkedIn is considered the most professional and effective digital marketing vehicle for reaching clients B2B marketing. From building your personal profile on LinkedIn to targeting your desired audience, here are 6 ways to make LinkedIn your number one marketing tool:


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Topics: Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, marketing strategy, LinkedIn, B2B Marketing Strategy, tactical marketing, B2B marketing tactics

Your Social Media Calendar: What to Post and How Often

31 Oct

Lisa Shepherd

There are billions of people using social media each and everyday on various platforms. By 2018 a report by statista.com1predicts that there will be around 2.67 social media users worldwide:

Up from 1.91 billion in 2004, with the most popular social media platform being Facebook2 with 1.71 monthly active users and YouTube becoming the second biggest search engine, bigger than bing.

If your business is not on social media, you may be falling behind! Social media has several benefits for businesses, big and small, included increased brand awareness and loyalty. It provides businesses with more opportunities to convert leads by increasing inbound traffic to websites. Lastly, social media platforms are free so it is a low cost way to market your company.

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Topics: Social Media, B2B Marketing, marketing strategy, LinkedIn, content marketing, Social Marketing, Twitter, Facebook

5 Ways to Get A Killer LinkedIn Profile

04 Jul

Lisa Shepherd

With over 430 million LinkedIn users and growing, you want to make sure that yours meets the criteria to help you stand out. You will appear in more search results if your profile is considered complete by the LinkedIn algorithm.

Here are 5 tips to make sure your profile is as professional as you are.




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Topics: Social Media, B2B Marketing, marketing strategy, LinkedIn

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