B2B Marketing Blog

3 Reasons Why Marketing Automation Is Worth the Investment

23 Oct

Lisa Shepherd

Are you among the 63% of businesses that said their top marketing challenges are generating traffic and converting leads?1 If so, you need to revisit your marketing strategy and strongly consider including a marketing automation solution.  Marketing automation software gives you rich insights into your website visitors allowing you to understand how to attract more.  You will learn if they are finding you through organic search, paid search, email, direct traffic or social media and you will have visibility into their content areas of interest.  Understanding your visitors, contacts and customers will also help you tailor your efforts to improve the quality of your leads, ultimately helping you convert more.  You will understand the return on investment of your various campaigns based on the metrics available for tracking and attribution. This plethora of information will allow you to make insightful decisions about which tactics to employ and the timing and frequency of your campaigns, ultimately helping you attract more visitors, convert more leads and delight more customers. Still not convinced?  Here are three things to consider: 

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Topics: Marketing ROI, B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, Marketing Automation, Marketing Plan, B2B marketing tactics

Facebook is Back in Business to Business

16 Oct

Lisa Shepherd

Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell you that a Facebook business page is great for B2C but wasn’t worth it for a B2B organization and that other business minded social media platforms like LinkedIn or Twitter were the way to go. But oh how times have changed. Facebook is making a major comeback, mostly due to the sophistication of Facebook’s paid advertising.  Let’s look at the five reasons why Facebook has found its way back into the B2B toolbox.

 

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Topics: Marketing ROI, B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, Marketing Automation, Marketing Plan, B2B marketing tactics

10 Marketing Automations Myths That Need to be Debunked

12 Sep

Lisa Shepherd

There are many common misconceptions about marketing automation. As a result, myths abound about what this technology can (and can’t) do for B2B marketing teams. Our goal is to debunk some of those myths so you can harness the power that marketing automation brings. 

 

Top Ten Myths About Marketing Automation:

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Topics: Email Marketing, marketing strategy, Marketing Automation, Marketing Plan

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