B2B Marketing Blog

A marketer’s secrets to setting budgets

15 May

Lisa Shepherd

The 3 rules that industry insiders use to guide business-to-business marketing budgets

Have you ever wondered how a marketing company establishes a budget for a new client?  I bet you have, because it’s a question that potential clients ask us all the time.  In this article, I’m going to share the secrets of setting marketing budgets with you. 

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Topics: Marketing Strategy and Planning, Marketing Tactics, Marketing Budget and Measurement, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing, budgeting, marketing budget