B2B Marketing Blog

A marketer’s secrets to setting budgets

15 May

Lisa Shepherd

The 3 rules that industry insiders use to guide business-to-business marketing budgets

Have you ever wondered how a marketing company establishes a budget for a new client?  I bet you have, because it’s a question that potential clients ask us all the time.  In this article, I’m going to share the secrets of setting marketing budgets with you. 

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Topics: Marketing Strategy and Planning, Marketing Tactics, Marketing Budget and Measurement, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing, budgeting, marketing budget

Fix These 4 Common B2B Marketing Problems Before They Drain Your Budget

20 Oct

LAndrew


This is the time of year when business owners review their marketing performance and start planning for next year. For some companies, it's a time to celebrate successes. And just as often, it's a time that they lament what hasn't worked, and they feel they've wasted their money on.  

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Topics: Marketing Budget and Measurement

Differentiating your business: 2 ways to stand out from the crowd

28 Sep

Lisa Shepherd

This past spring, Mezzanine hosted a “marketing speed dating” session, where leaders and marketers from B2B organizations had 15 minutes to pick the brains of one of our marketing experts. We were asked lots of great questions, some of which I’ve covered in past posts. But one of the more popular queries was this:

“If I’m selling the same stuff as other companies, how do I stand out?”

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Topics: Marketing Strategy and Planning, Marketing Tactics, Marketing Budget and Measurement, B2B Buyer Behaviour, Brand

8 Steps To Make Your Email Marketing More Effective 

Despite rumours to the contrary, email marketing is still one of the best ways to connect with business to business (B2B) buyers. It’s used by over 90% of companies and is among the highest ROI marketing tactics available.  Sure, it’s not as easy as it once was to get your emails into the hands of your target customers. Recipients are more cynical about email and faster than ever to hit the delete button if your content isn’t highly compelling.    

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Topics: Website, Blogs, Email Marketing, Marketing ROI, Marketing Budget and Measurement

How long will it take to see marketing ROI? The experts weigh in.

22 Jun

Lisa Shepherd

When you've just started a marketing program for your B2B company, how long will it be before you start generating revenue? This was a popular question in our recent "marketing speed dating" session, where business leaders had 15-minute ‘dates’ with a B2B marketing expert and asked their most pressing questions.

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Topics: Marketing Strategy and Planning, Marketing Budget and Measurement

Marketing Speed Dating: What's on Your Mind?

01 Jun

Lisa Shepherd

Last week, Mezzanine held its first ever "marketing speed dating" session. It was a huge success, with B2B execs from companies across the GTA taking part in the opportunity to pick the brain of an experienced B2B marketer.  

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Topics: Social Media, Marketing Strategy and Planning, Marketing Tactics, Marketing Budget and Measurement, The Radical Sales Shift

5 questions that will improve your marketing results

10 Apr

Liz Teodorini

Are you getting the most out of your B2B marketing dollars? These five questions will tell you.

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Topics: Marketing Strategy and Planning, Marketing Tactics, Marketing Budget and Measurement

The ‘Just Right’ B2B Marketing Budget

16 Jan

Karen Hazan

A quick and straightforward primer on how B2B companies can figure out how much to spend on marketing.

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Topics: Marketing Budget and Measurement

Rethinking marketing: Out with the four Ps, in with the...

03 Dec

Lisa Shepherd

There are four famous Ps in marketing strategy: product, price, place and promotion.

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Topics: Marketing Strategy and Planning, General Business, Marketing Budget and Measurement

Understanding the ROI of your marketing

12 Nov

Lisa Shepherd

While it’s a well-known fact that many of the best small business owners didn’t attend formal business education, there are a couple lessons that may have been useful. Here’s a quick tutorial on how to calculate and understand Return on Investment (ROI).

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Topics: Marketing Strategy and Planning, Marketing Tactics, Marketing Budget and Measurement