B2B Marketing Blog

Building A New Company Brand

01 May

Lisa Shepherd

One of the foundational elements that we audit during a marketing consulting engagement is the company brand.  Brand elements encompass the logo, company colours, how imagery is used and we check for consistency of application, appropriateness to the audience and if it accurately represents the company. Roughly half the time we find ourselves with enough inconsistencies that need to be addressed before we can move to other tactics because if we don’t get this right, other tactics can’t be completed properly.

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Topics: Marketing Consulting, Marketing Strategy and Planning, Marketing Tactics, Brand, Marketing Consultants, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, B2B marketing tactics