B2B Marketing Blog

5 Reasons Why You Should Revisit Old Content

22 May

Lisa Shepherd

If your B2B marketing strategy utilizes content marketing and you have been disciplined about regularly writing blogs, articles or other types of content you should have amassed quite an archive of old content with many hidden gems inside.  Its time to revisit that archive to polish and reveal those gems in new and innovative ways.  We call that upcycling content. Heres why you should consider it:

 

 

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Topics: Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing, marketing content, Recycling marketing content