B2B Marketing Blog

In-House or Outsourced Marketing: A Comparison

08 Aug

Lisa Shepherd

B2B small and mid-size companies often discover that the critical factor to achieving success (e.g., growing revenue through higher sales revenues) is an effective, efficient, and dynamic sales department.  However, cold calling is yielding lower results and marketing can fill that gap.  71% of companies say closing more deals is their top sales priority. (HubSpot, 2017) and prospecting is the most difficult part of the sales process for salespeople. (HubSpot, 2017) (Source: https://www.hubspot.com/marketing-statistics)

 

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Topics: Outsourced Marketing, b2b outsourced marketing agency, B2B Marketing, Inbound Marketing, B2B marketing tactics

Should You Outsource or Insource Your Marketing? 6 Scenarios to Help You Decide.

10 Jul

Lisa Shepherd

There’s a lot of movement in B2B marketing today, with some companies hiring a marketer for the first time, some companies switching to an outsourced marketing company from a full-time staff member, and some companies evolving to an in-house team from an outsourced marketing structure. 

 

 

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Topics: Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics, b2b outsourced marketing agency, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing, incourced marketing, in-house marketing

Why we do what we do - outsourced Marketing

17 Feb

Lisa Shepherd

It’s been six years since Mezzanine launched its outsourced marketing service and we’ve seen a lot since then - the ups and downs of the economy, and the evolving needs of B2B companies when it comes to marketing. When we launched outsourced marketing we knew that small and mid-sized B2B companies needed a better way to get good marketing (without hiring a full time team of marketers), but we didn't know much about how to meet that need. Thankfully, we've figured a few things out.  

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Topics: Outsourced Marketing, b2b outsourced marketing agency

These 5 questions will tell you if you need to hire a marketing company

03 Feb

Lisa Shepherd

While the fundamentals of strategic marketing haven’t changed much in the last decade, the tools and technologies we use have. Everyone, from CEOs to sales people, knows that old B2B marketing tools (catalogs, directory listings) don’t deliver results the way they used to. Because of the shift in how buyers make purchase decisions, there’s a growing role for marketing in generating revenues for B2B companies. From raising market awareness, to supporting the sales team, to generating leads, marketing is contributing more than ever to the revenue growth of B2B companies. 

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Topics: Outsourced Marketing

When is it time to consider outsourced marketing?

28 Jan

Lisa Shepherd

Over the past decade, most businesses have made the shift to outsourcing at least some of their functions. For small businesses, it doesn’t make sense to employ a full time person in functions that require specialized expertise like IT and HR.  In many cases, even large businesses outsource certain functions because they get better results through outsourcing than through an in-house team.  We've seen growth in outsourcing of IT, customer support, legal, HR and accounting, among others.  

The next wave of outsourcing is now underway, and it’s in marketing, especially marketing for B2B companies. 

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Topics: Outsourced Marketing, b2b outsourced marketing agency

4 Top Questions to Ask Before Hiring a B2B Marketing Manager

06 Oct

Lisa Shepherd

It’s hiring season. One key role that’s on the radar for a lot of business-to-business (B2B) companies is a marketing manager, which isn’t the easiest position to fill.

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Topics: Outsourced Marketing, B2B Buyer Behaviour, B2B Marketing Manager

3 Signs That It's Time To Do Your Own Marketing

01 May

Lisa Shepherd

Here are three situations in which outsourced marketing is probably the wrong way to go.

In my recent PROFITGuide column, I wrote about 4 indicators that outsourcing marketing might be effective for your business. But while outsourcing is a good fit for many small and mid-sized B2B companies, it isn’t right for everyone.

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Topics: Outsourced Marketing

5 Ways Thought Leadership Marketing Works For Professional Services Firms

13 Apr

Lisa Shepherd

Thought leadership is good in any marketing situation, but it’s especially good in B2B services companies.

There's a lot of talk these days about thought leadership marketing – the process of establishing a company or individual as the go-to resource for knowledge of a specific industry, situation or technology. Thought leadership is good in any marketing situation, but it’s especially good in B2B services companies, and for professional service companies in particular.

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Topics: Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics

4 Signs It's Time to Consider Outsourced Marketing

25 Mar

Lisa Shepherd

A lot of companies think that an in-house marketing manager is the only way to get effective marketing.

But for many small and mid-sized business-to-business companies, in-house marketers don't work out. Here are 4 ways to know if you should consider outsourced marketing.

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Topics: Outsourced Marketing

4 Quick Questions To Help You Set Your Pricing Strategy

23 Mar

Lisa Shepherd

Pricing strategy is a tricky issue.

Price too high and you’ll never gain traction in a market. Price too low and you’ll never make a decent profit. What’s the right approach?

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Topics: Outsourced Marketing, Market Research