B2B Marketing Blog

5 Reasons to Start with Digital Marketing

14 Aug

Lisa Shepherd

Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such as paid advertising, social media, video, email marketing and blogging. Conversely, traditional marketing includes avenues such as tradeshows, print ads, radio, tv and direct mail.  Digital marketing is cost efficient and also easily allows you to measure, monitor, analyze and test your efforts.  Here are a few reasons why you need to think digital before allocating your budget to traditional marketing.  

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Topics: Social Media, SEO, Website, Email Marketing, B2B Marketing, video marketing, blogging, B2B marketing tactics, digital marketing

4 Reasons to Invest in SEO

12 Jun

Lisa Shepherd

When was the last time you Googled for the services/products you offer? Go ahead and try it now.  If your company does not show up in the search results, you need to get to work on your Search Engine Optimization (SEO).

Online marketing is one of the most successful tools used to maintain brand awareness and drive sales.  However, it’s not just about having a marketing plan that includes website and social media presence.  It’s about showing up at the top of search engines and ahead of your competition.  70-80% of users ignore the paid ads, focusing on the organic results.   SEO will help you drive traffic to your website through organic, editorial and natural search results on search engines.  There is a starter guide created by Google you can check out by clicking here. It provides a step by step guide on how to set up your website by improving your site structure, optimizing content, dealing with crawlers, and enhancing mobile presence. It’s a great place for you to start. 

SEO is extremely important for the survival of your business.  It will require you to invest your time, but it will provide a major return.

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Topics: SEO, Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, CASL, marketing strategy, B2B Marketing Strategy, Marketing Plan, B2B marketing tactics, strategic marketing

Importance of SEO in Your Website Strategy

22 Feb

Lisa Shepherd

Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather. The reason most people decide to invest in building a website is so that their target audience can search and find them when considering related products or services. But without optimizing each webpage for search engines, you’re pretty much flying solo. In order for your website to rank higher than your competitors in search engine query results, such as Google, Yahoo and Bing, you will need to build search engine optimization (SEO) tactics into your website strategy.

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Topics: SEO, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, marketing strategy, B2B Marketing Strategy, tactical marketing, search engine optimization, B2B marketing tactics, website strategy

How to Harness the Power of Google and Supercharge Your SEO

18 Jul

Lisa Shepherd

In the constantly changing world of online marketing, maintaining a successful digital strategy can feel a bit like racing on a treadmill with an ever-increasing speed. Just keeping pace won’t stop you from being thrown off; instead you’ll need to continually adjust to stay on top of your game.

 

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Topics: SEO, B2B Marketing, marketing strategy, marketing best practices, search enging optimization

Is your marketing head taking you to the top?

17 Sep

Lisa Shepherd

Everyone thinks marketing is easy. But it’s a business function like any other, and it takes time and effort to become good at. Your own B2B company may or may not have reached that point.

So, how can you tell whether your firm is doing the best job at marketing it can? And how can you determine whether your marketing will be effective in the coming year? There are five pointed questions you should ask your marketing department—or yourself, if you run your firm’s marketing—to gauge whether you’re on the right track to achieve powerful results:

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Topics: SEO, Marketing ROI

Creating Killer Content Using Google's Keyword Planner

19 Feb

Lisa Shepherd

It’s Time to Let Your Prospects Educate Themselves

Here, we’ll unveil a step-by-step guide which shows you how to use the Keyword Planner to create killer content...

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Topics: SEO, Marketing Consulting, Outsourced Marketing, Website, Marketing Strategy and Planning, Blogs, Marketing Tactics, Marketing ROI, B2B Buyer Behaviour

The New Way To Blog: Answer Your Prospects' Questions

12 Feb

Lisa Shepherd

Improving the Idea-Generation Process

Every corporate blogger has experienced it. Fingers hovering over the keyboard. Blank screen. Blinking cursor. Mind full of uncertainty. “Is this topic even worth writing about?” “Will anyone even read it?”

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Topics: SEO, Outsourced Marketing, Website, Marketing Strategy and Planning, Blogs, Marketing Tactics, Marketing ROI, B2B Buyer Behaviour

3 Reasons Every Business Should Have an SEO Strategy

02 Feb

Lisa Shepherd

Search Engine Optimisation

Talk of Search Engine Optimization, or, as it’s more commonly referred, SEO, has become ubiquitous. But even with its popularity, it’s still often misunderstood and, as result, is not implemented. This is a huge mistake.

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Topics: SEO, Outsourced Marketing, Website, Marketing ROI, B2B Buyer Behaviour

3 tips for getting your company onto Wikipedia

22 May

Julia Stowell

Ever notice that the Wikipedia entry for a search term is usually one of the first results when using Google? It's not a coincidence - Wikipedia ranks very highly for SEO. Could your company or brand benefit from having a Wikipedia page?

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Topics: SEO, Public Relations, Marketing Tactics

5 inexpensive and very effective B2B marketing tools - Lisa Shepherd

27 Aug

Lisa Shepherd


Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why you should take advantage of them.

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Topics: SEO, Public Relations, Marketing Tactics