B2B Marketing Blog

Is Google+ worth it for business to business?

05 Sep

Lisa Shepherd

Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everything that comes with it. What will the new changes in the algorithm be? How can we achieve better SEO?  How can we avoid being penalized? Let’s face it Google has cornered the market on search engines and it is a necessity when it comes to SEO and your website’s success.

However, Google’s social media platform does not have the same glowing reputation that Google the search engine has. In the past, it has been called a “ghost town” and has a reputation for not having the most active users. This has many SMB business owners wondering if having a Google+ account for their B2B company is even worth it. Let’s look at a few factors:

 

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Topics: Social Media, B2B Marketing, B2B Marketing Strategy, B2B marketing tactics, Google Business Page, Google+, Google Business, Social media strategy

Pay to play! Are LinkedIn Ads worth it?

21 Aug

Lisa Shepherd

Much like the cell phone, social media has become a staple in everyday life. With a reported 2.46 billion users in 2017 and a projected 2.95 billion by 2020[1], it is safe to say that social media has become a significant platform and a captive audience for marketers. So it’s no surprise that social media sites have become a major resource for engaging with the customer but also an advertising medium with high returns. However, while this makes total sense for consumer businesses are ads also worth it for business to business (B2B) companies?

 

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Topics: Social Media, B2B Marketing, LinkedIn, B2B marketing tactics, Linkedin ads, social media marketing, LinkedIn sponsored ads, social media advertising, targeted ads

5 Reasons to Start with Digital Marketing

14 Aug

Lisa Shepherd

Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such as paid advertising, social media, video, email marketing and blogging. Conversely, traditional marketing includes avenues such as tradeshows, print ads, radio, tv and direct mail.  Digital marketing is cost efficient and also easily allows you to measure, monitor, analyze and test your efforts.  Here are a few reasons why you need to think digital before allocating your budget to traditional marketing.  

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Topics: Social Media, SEO, Website, Email Marketing, B2B Marketing, video marketing, blogging, B2B marketing tactics, digital marketing

Social Media: How to Evolve it Over Time

19 Jun

Lisa Shepherd

Social media platforms are evolving at a rapid rate and as a result, the social media marketer must also evolve to keep up. Even more pressing is the fact that these social media platforms are constantly updating their algorithms so that users see the posts most relevant to them at the top, pushing company posts further down the timeline. As a result, marketers put much more effort into tailoring their marketing messaging for their target audiences.

 

 
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Topics: Social Media, Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, marketing strategy, B2B Marketing Strategy, Social Marketing, B2B marketing tactics, strategic marketing

4 Reasons Why You Need to Hire a Photographer

20 Mar

Lisa Shepherd

Thinking about refreshing your brand, website or updating your sales toolkit?   You need to choose between investing in stock photography or hiring a photographer to create original photos.  We use both stock photography and custom photography, but we believe custom photography helps set your website and sales collateral apart and should be considered as an important piece in your marketing strategy.

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Topics: Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, marketing strategy, B2B Marketing Strategy, tactical marketing, B2B marketing tactics, photography, photographer

The Importance of Foundational Activities

27 Feb

Lisa Shepherd

When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities.  We don’t want to push leads back to an outdated website or a website that doesn’t contain all of the services or solutions your offer.  Most often, we find some important gaps that need to be filled and can’t be skipped over.  We believe that building marketing campaigns without a strong foundation is like building a house without a foundation.  It just won’t work in the long run.  We understand the need to get to campaigns so we have techniques to build out the foundation as quickly as possible.

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Topics: Social Media, Website, Marketing Strategy and Planning, Marketing Tactics, Brand, B2B Marketing, Sales,, marketing strategy, B2B Marketing Strategy, tactical marketing, B2B marketing tactics, website strategy

6 Tips to Boost Your Profile on LinkedIn

06 Feb

Lisa Shepherd


With over 467 million users worldwide, LinkedIn is considered the most professional and effective digital marketing vehicle for reaching clients B2B marketing. From building your personal profile on LinkedIn to targeting your desired audience, here are 6 ways to make LinkedIn your number one marketing tool:

 

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Topics: Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, marketing strategy, LinkedIn, B2B Marketing Strategy, tactical marketing, B2B marketing tactics

Your Social Media Calendar: What to Post and How Often

31 Oct

Lisa Shepherd

There are billions of people using social media each and everyday on various platforms. By 2018 a report by statista.com1predicts that there will be around 2.67 social media users worldwide:

Up from 1.91 billion in 2004, with the most popular social media platform being Facebook2 with 1.71 monthly active users and YouTube becoming the second biggest search engine, bigger than bing.

If your business is not on social media, you may be falling behind! Social media has several benefits for businesses, big and small, included increased brand awareness and loyalty. It provides businesses with more opportunities to convert leads by increasing inbound traffic to websites. Lastly, social media platforms are free so it is a low cost way to market your company.

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Topics: Social Media, B2B Marketing, marketing strategy, LinkedIn, content marketing, Social Marketing, Twitter, Facebook

5 Ways to Get A Killer LinkedIn Profile

04 Jul

Lisa Shepherd

With over 430 million LinkedIn users and growing, you want to make sure that yours meets the criteria to help you stand out. You will appear in more search results if your profile is considered complete by the LinkedIn algorithm.

Here are 5 tips to make sure your profile is as professional as you are.

 


 

 

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Topics: Social Media, B2B Marketing, marketing strategy, LinkedIn

What We Learned at the Art of Marketing Conference 2016

20 Jun

Lisa Shepherd

Our General Manager, Gayle Kosokowsky, attended the Art of Marketing conference in Toronto on June 14th.The Art of Marketing features five internationally renowned bestselling authors and thought leaders, who share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. 

We asked Gayle to share some of the highlights of what she learned over the course of the day and here is what she said:

 

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Topics: Social Media, Marketing Tactics, marketing services, B2B Marketing, Marketing Advisory, marketing strategy