B2B Marketing Blog

Pay to play! Are LinkedIn Ads worth it?

21 Aug

Lisa Shepherd

Much like the cell phone, social media has become a staple in everyday life. With a reported 2.46 billion users in 2017 and a projected 2.95 billion by 2020[1], it is safe to say that social media has become a significant platform and a captive audience for marketers. So it’s no surprise that social media sites have become a major resource for engaging with the customer but also an advertising medium with high returns. However, while this makes total sense for consumer businesses are ads also worth it for business to business (B2B) companies?

 

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Topics: Social Media, B2B Marketing, LinkedIn, B2B marketing tactics, Linkedin ads, social media marketing, LinkedIn sponsored ads, social media advertising, targeted ads

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