B2B Marketing Blog

5 Reasons to Start with Digital Marketing

14 Aug

Lisa Shepherd

Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such as paid advertising, social media, video, email marketing and blogging. Conversely, traditional marketing includes avenues such as tradeshows, print ads, radio, tv and direct mail.  Digital marketing is cost efficient and also easily allows you to measure, monitor, analyze and test your efforts.  Here are a few reasons why you need to think digital before allocating your budget to traditional marketing.  

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Topics: Social Media, SEO, Website, Email Marketing, B2B Marketing, video marketing, blogging, B2B marketing tactics, digital marketing

4 Steps to Creating a Video

29 May

Lisa Shepherd

If you’ve read our recent post Why Videos and When to Use Them then you are probably pretty excited about adding video to your marketing plan. With 74% of B2B marketers reporting that video now converts better than other content types,1 it’s no surprise that companies are investing in videos.

 

 

 

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Topics: Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, video marketing, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing

Why videos and when to use them

24 Apr

Lisa Shepherd

Video marketing is one of the more recent additions to the B2B marketing toolbox and it is certainly a tactic that has been on the rise for the past few years. Just look at YouTube, which has become the second largest search engine on the web. People want to watch videos and they want to do it now! YouTube themselves report that mobile video consumption rises by 100% every year.[1]

 

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Topics: Marketing Strategy and Planning, Marketing Tactics, Strategic Marketing Planning, B2B Marketing, B2B Strategic Marketing Planning, video marketing, marketing strategy, B2B Marketing Strategy, B2B marketing tactics, strategic marketing

Seven Principles for Creating a Great B2B Video Marketing Plan

22 Apr

Lisa Shepherd

With 96% of B2B companies planning to use video in their content marketing over the next year, videos have become an integral part of B2B marketing strategy.1 Whether it’s a company overview video or product tutorial, videos provide potential and current customers an easy and engaging way to learn more about what a company has to offer.

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Topics: Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, marketing planning, video marketing

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