B2B Marketing Blog

How often should I redesign my website?

30 Oct

Lisa Shepherd

Often when I talk to clients about updating their website they say, ‘but we just updated it’.  And of course, ‘just’ means something different to everyone.  The reality is there is no hard and fast rule on how often you need to update your website but you do need to keep it current both from a content and design perspective if you want it to get you results.  Your website is often the first point of contact a prospect has with your brand so you need to think about what your site is communicating about you.

 

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Topics: Website, B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, Marketing Plan, B2B marketing tactics, outdated website, website design

3 BIG Marketing Mistakes You Don’t Want to Make

05 Oct

Lisa Shepherd

No one calls us when marketing is running perfectly.  So when we meet with companies struggling with their marketing, we see common mistakes that most business owners are unaware they’re making.  It’s easy to make mistakes and there are way more than are listed here.   However, the problem is that the following issues take additional time to set right, causing more frustration with marketing and increasing the time until ROI is satisfactory.

 

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Topics: Social Media, Website, B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, Marketing Plan, B2B marketing tactics, marketing mistakes, marketing investment

5 Reasons to Start with Digital Marketing

14 Aug

Lisa Shepherd

Let’s start by defining digital marketing. Digital marketing is marketing using digital tools, such as paid advertising, social media, video, email marketing and blogging. Conversely, traditional marketing includes avenues such as tradeshows, print ads, radio, tv and direct mail.  Digital marketing is cost efficient and also easily allows you to measure, monitor, analyze and test your efforts.  Here are a few reasons why you need to think digital before allocating your budget to traditional marketing.  

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Topics: Social Media, SEO, Website, Email Marketing, B2B Marketing, video marketing, blogging, B2B marketing tactics, digital marketing

The Importance of Foundational Activities

27 Feb

Lisa Shepherd

When we conduct your b2b marketing audit we look to establish a solid foundation for us to build out marketing activities.  We don’t want to push leads back to an outdated website or a website that doesn’t contain all of the services or solutions your offer.  Most often, we find some important gaps that need to be filled and can’t be skipped over.  We believe that building marketing campaigns without a strong foundation is like building a house without a foundation.  It just won’t work in the long run.  We understand the need to get to campaigns so we have techniques to build out the foundation as quickly as possible.

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Topics: Social Media, Website, Marketing Strategy and Planning, Marketing Tactics, Brand, B2B Marketing, Sales,, marketing strategy, B2B Marketing Strategy, tactical marketing, B2B marketing tactics, website strategy

Importance of SEO in Your Website Strategy

22 Feb

Lisa Shepherd

Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather. The reason most people decide to invest in building a website is so that their target audience can search and find them when considering related products or services. But without optimizing each webpage for search engines, you’re pretty much flying solo. In order for your website to rank higher than your competitors in search engine query results, such as Google, Yahoo and Bing, you will need to build search engine optimization (SEO) tactics into your website strategy.

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Topics: SEO, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, marketing strategy, B2B Marketing Strategy, tactical marketing, search engine optimization, B2B marketing tactics, website strategy

What an outdated website communicates about you

13 Feb

Lisa Shepherd



Perception is stronger than reality. Your website isn’t just a marketing tool it is a representation of you and your company in every way. 

Two-thirds to 90% of the buying process happens before a potential customer or lead even contacts you.[1] What does this mean? What is the customer doing in the early stages of the buying process? The answer is simple, research. They are researching what they want, weighing their options and checking out potential businesses that can fulfill their needs. That means they are visiting your website to learn more about you and what your business does. However, a bad website can turn a hot lead absolutely cold.

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Topics: Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, marketing strategy, B2B Marketing Strategy, tactical marketing, B2B marketing tactics, outdated website

Time for a Change? 5 Steps to a Successful Website Redesign

14 Nov

Lisa Shepherd

Your company’s website is the single biggest vehicle for communicating your brand messaging to the marketplace. But like any other vehicle, after a few years you might find that certain parts need to be replaced, while other parts have stopped working altogether.

If your company is encountering one or more of the following challenges with your website, it’s probably time to make a change:



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Topics: Website, B2B Marketing, marketing strategy

8 Steps To Make Your Email Marketing More Effective 

Despite rumours to the contrary, email marketing is still one of the best ways to connect with business to business (B2B) buyers. It’s used by over 90% of companies and is among the highest ROI marketing tactics available.  Sure, it’s not as easy as it once was to get your emails into the hands of your target customers. Recipients are more cynical about email and faster than ever to hit the delete button if your content isn’t highly compelling.    

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Topics: Website, Blogs, Email Marketing, Marketing ROI, Marketing Budget and Measurement

How to avoid making it to the #MarketingFail list

17 Aug

Lisa Shepherd

Social media can be your best friend and your worst enemy. It’s a double edged sword and needs to be wielded with care and respect. Though posts on social media have a relatively short life, once a brand makes a mistake, it is hard to recover. Remember when DiGiorno tweeted using the #WhyIStayed hashtag that was about domestic abuse? Or when the iPhone 6 was endorsed by Joan Rivers on her Facebook – two weeks after her death? What about when a LG tweet mocking Apple’s fragile phones was sent by an iPhone?

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Topics: Social Media, Website, Marketing Strategy and Planning, Brand

Creating Killer Content Using Google's Keyword Planner

19 Feb

Lisa Shepherd

It’s Time to Let Your Prospects Educate Themselves

Here, we’ll unveil a step-by-step guide which shows you how to use the Keyword Planner to create killer content...

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Topics: SEO, Marketing Consulting, Outsourced Marketing, Website, Marketing Strategy and Planning, Blogs, Marketing Tactics, Marketing ROI, B2B Buyer Behaviour

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