B2B Marketing Blog

How often should I redesign my website?

30 Oct

Lisa Shepherd

Often when I talk to clients about updating their website they say, ‘but we just updated it’.  And of course, ‘just’ means something different to everyone.  The reality is there is no hard and fast rule on how often you need to update your website but you do need to keep it current both from a content and design perspective if you want it to get you results.  Your website is often the first point of contact a prospect has with your brand so you need to think about what your site is communicating about you.

 

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Topics: Website, B2B Marketing, B2B Marketing Strategy, B2B Marketing Planning, Marketing Plan, B2B marketing tactics, outdated website, website design

No. More. Sliders!

31 Jul

Lisa Shepherd

You’ve gone to a new website, it loads and the top image catches your eye. You read the heading and decide that you want to click through to the next page, you cursor moves toward the image and just as your finger presses down on the mouse the image is gone, replaced by something else entirely and you’ve been taken to a different page that you were not expecting. You’ve been duped by the home page slider!

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Topics: B2B Marketing, B2B marketing tactics, design, functional design, website design, website sliders, hero images

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