B2B Marketing Blog

Why Social Media Works for B2B Marketing – Sylvia Franklin

Dec 17, 2012 4:30:39 AM / by Lisa Shepherd

Ever been beaten to a job by a candidate with more LinkedIn recommendations? Or missed registration for a networking event because you failed to check Twitter that day? Many have and for one simple reason – they were not present, or “connected” online.

Social media has become such a pervasive medium within the world of marketing; however, from a B2B perspective it can be difficult to see how blogging, tweeting or connecting online can help. Blogging, tweeting, or connecting online allows your business to “socialize” with existing customers, new prospects, and other companies helping you build a bigger presence within the industry.

The following are 3 reasons why social media works as a B2B marketing tool:

1. Generates site traffic

Regular posts on social media platforms such as Twitter, Facebook and LinkedIn that include links to your website will generate traffic. It’s that simple.

2. Links improve SEO

Link building is the perfect tool to creating a powerful website – the more links to your site, the better. If the information and content provided on your site is valuable and relevant to those within the industry, then other web sites will start linking to yours. For example, a fellow industry blogger likes your post and links to your site. Eventually, your site will appear on numerous webpages, blogs, and online publications, with specific content linked as a point of reference or discussion. The more relevant content you add, the more linking sources you will gain, improving your overall SEO.

3. Increases search engine rankings

Social media sites often rank high with major search engines. Using keywords and brand names throughout your profile pages will generate traffic to your social media pages and subsequently to your website. Additionally, whenever new content is added, such as a blog post, a new page is indexed by the search engine. Take for instance, a website that has 20 pages in the search engine pool. If that website adds 1 weekly blog post for a year it would more than double the number of indexed pages within that pool; thus, increasing its search engine rankings.

Unsure if social media will help you market your B2B company? Give us a call – we’re here to help.

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Topics: Social Media, Marketing Strategy and Planning

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