Leaders of business-to-business (B2B) companies should ask a lot of questions of marketers. Marketing is a new function for many B2B companies, so there's an understandable learning curve. Good marketing firms will be happy to answer your questions and provide you with insight.
In this eBook you'll learn 5 key questions to ask that will help you evaluate:
- Where marketing can grow your business
- What it will take to become an effective marketer
- Which partners are best for your company