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When only 7% of sales reps think that the leads marketing hands them are very high quality, it's time to revisit lead generation best practices.  Some companies get so focused on acquiring leads that they forget that it is a means to an end, not an end itself.  By following these 8 lead generation best practices, you can take your company from lead generator to revenue generator.

8 Lead Generation Best Practices That Pay Cover

Download our whitepaper now to learn:

  • Why generating leads, not buying them, is essential
  • Why more is not necessarily better
  • How to free up time for your sales reps 
  • How to drive revenue

The best lead list for your company isn't for sale.  It needs to be built up over time with your ideal customer in mind.