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The 2019 study reveals overall marketing effectiveness is the top marketing priority for companies surveyed.  The secondary priority is increasing brand awareness.

Download the results to:

B2B Marketing Benchmark Study 2019

  • Review the top tactics and strategies that B2B companies are using
  • Learn how the results have trended since 2015
  • Determine how your company compares to the benchmark and if you should make any changes.

Originally released in 2012 and updated in 2015, this
is the only marketing survey that profiles mid-market companies in Canada. It benchmarks marketing objectives, performance and budgets.

We would like to thank the companies who participated.  Every survey completed earned a donation to Windmill Microlending, a not-for-profit that provides microloans to help skilled immigrants and refugees continue their careers in Canada.