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The 2019 study reveals overall marketing effectiveness is the top marketing priority for companies surveyed.  The secondary priority is increasing brand awareness.

Download the results to:

B2B Marketing Benchmark Study 2019

  • Review all of the tactics and strategies  companies are using
  • Learn how the results have changed since 2015,  the last time the study was completed
  • Determine how your company compares to the benchmark and if you need to make any changes.

Originally released in 2012 and then updated in 2015, this is the only marketing study that targets mid- market companies in Canada. It benchmarks  marketing objectives, performance, budget and effectiveness.

We would like to thank the companies who participated.  Every study survey completed earned a donation from Mezzanine for Windmill Microlending, a not-for-profit organization that offers microloans to help skilled immigrants and refugees continue their careers in Canada.