B2B Marketing Blog

18 Oct 2018
Sales Management | 2 min read

[Book Review] The Ultimate Sales Pro

Most sales managers think that the ability to build strong relationships is the secret to successful sales people. Paul Cherry disagrees. In his new book, The Ultimate Sales P...

16 Oct 2018
lead generation | 6 min read

How To Avoid Lead Generation Time Wasters

 A while back we wrote about the importance of marketing to your ideal customer – often called a buyer persona. You can’t execute a lead generation campaign without knowing wh...

11 Oct 2018
Manufacturing | 6 min read

How To Be Really Good at Marketing a Manufacturing Company

There’s a fundamental truth in marketing that applies whether you’re marketing orange juice, jet engines or accounting services.  If you follow this rule, you will be really g...

09 Oct 2018

6 Tips for Marketing Your B2B Products and Services to Millennials

More than one-in-three (35%) of American workers are millennials, making them the largest generation in the U.S. labor force, according to a Pew Research Center analysis of U....

05 Oct 2018

The Essential Guide to Marketing a Manufacturing Company

There was a time in the not too distant past when Canadian manufacturers didn’t have to worry about marketing.

04 Oct 2018

How to Balance Sales and Marketing to Accelerate Growth

Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area of y...

02 Oct 2018

Understanding the ROI of B2B Marketing [Example Calculation]

Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming scandal or imminent disaster. But it is something we need to solve. The dirty s...

28 Sep 2018

When You're Small (ish), Looking Bigger Can Be A Good Marketing Strategy

There's nothing wrong with being small. In fact, small businesses have a lot of advantages over larger companies. They are often more nimble and responsive to customer needs.

25 Sep 2018

3 Marketing Essentials For Manufacturers

Manufacturing companies aren’t generally known for being marketing powerhouses. More often than not, they focus on product development - coming up with innovative products - a...

21 Sep 2018

5 Ways to Calculate if You Should Exhibit at that Trade Show

Exhibiting at trade shows is still one of the most common and powerful ways to generate leads for business-to-business (B2B) companies. Trade shows come with two challenges. T...