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16 Aug 2018
Marketing Automation | 6 min read

The Biggest Reason NOT to Use Marketing Automation (and Five Reasons You Should)

B2B companies are moving fast towards marketing automation. In a survey by Econsultancy in 2017, 53% of marketers said their firm is currently using marketing automation and a...

07 Aug 2018
B2B content marketing | 5 min read

3 Steps for B2B Marketers to Engage Potential Customers

B2B marketers know the drill. Your job is the engage potential customers, ideally at the exact moments when they make crucial buying decisions. Generally, the accepted approac...

02 Aug 2018
content marketing | 6 min read

What is Content Marketing and How Does it Grow B2B Companies?

According to The Content Marketing Institute, an overwhelming 91% of B2B marketers use content marketing. Based on this statistic, most people would conclude that there's almo...

30 Jul 2018

2018 B2B Marketing Benchmark Study for Small and Mid-Sized Companies

For anyone who runs a B2B company and is responsible for marketing (either formally or informally), you know the frustration of trying to measure your marketing performance an...

28 Jul 2018

B2B Marketing Benchmark Study Questions

We've fielded 2 previous B2B marketing benchmark studies for small and mid-sized companies. The first was in 2012 and again in 2015. We're fielding the next study in September...

26 Jul 2018

Two Simple Steps to Start Measuring your Marketing

There’s an old expression that goes like this: "Half the money I spend on advertising is wasted. The trouble is, I don't know which half." Anyone who's taken a marketing cours...

23 Jul 2018

Can You Use F Bombs in Your Marketing?

As a business-to-business marketer, you deal in the rough-and-tumble world of B2B.  You don’t shy away from technical and complex industries. You thrive on the grittiness in B...

19 Jul 2018

What Does 'B2B' Mean?

Do you ever use an acronym so often that you forget it’s an acronym? That happens in B2B.

16 Jul 2018

The Down-and-Dirty: How to Do Competitive Intelligence for a B2B Company

We wrote previously about a few reasons why competitive intelligence is still important to B2B companies in this age of disruption.

10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

 For most B2B companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you want to make sure you ...