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11 Dec 2018

5 Ways B2B Companies Can Improve the Impact of Marketing

They say hindsight is 20/20 and, for the most part, that’s true. After all, you always know what you should have done differently when you look back with some perspective. Tak...

07 Dec 2018

Hiring a Marketing Company is Like Getting Married

Getting married is important and so is hiring a marketing company. Let’s assume that you’ve decided that you want to hire a marketing company (you’ve concluded that you don’t ...

05 Dec 2018

The Sleeper Strategy that B2B Companies Often Ignore: Customer Experience

Coming up with a strategy that will differentiate a business-to-business (B2B) company and will give your organization a competitive advantage for the long-term is tough. It c...

28 Nov 2018

The Best and Easiest Marketing Strategy Framework You'll Ever Use

At this time of year, many companies are thinking about their marketing strategy. Do you have one, is it effective, will it take your company in the right direction next year ...

23 Nov 2018

Cracking the Business-to-Business (B2B) Marketing Code: The Acronyms You Need To Know

It seems like only yesterday that we used to speak in full sentences using actual words. And there are still lots of us who shriek silently inside when we see “your” instead o...

20 Nov 2018

4 Things Manufacturers Can Expect From Marketing (the 4th Will Surprise You)

A few days ago, I was chatting with the president of Kovac,* a $25 million Canadian manufacturing company, and I was surprised to hear of the difficulties he was having in hir...

16 Nov 2018

4 Telling Questions to Ask Before Hiring a Marketing Manager

 It’s hiring season. One role that’s on the radar for a lot of manufacturers (and other business-to-business companies) is a marketing manager. It isn't an easy position to fi...

13 Nov 2018

5 Marketing Planning Tips To Supercharge Your Marketing In 2019

The new year is just around the corner. Are you ready?  Here are 5 ways to prepare your marketing plan for success in 2019.

08 Nov 2018

Ad Agency or Marketing Firm? What’s the Difference and Why it Matters for your Business-To-Business (B2B) Company

 When you think of an advertising agency, what springs to mind? It’s most likely Mad Men and the swagger, sultry sexism, extravagant client perks and “the next big idea”.

06 Nov 2018

6 Reasons Your Marketing Isn't Working

As we come to the end of the year, you may be  evaluating this year’s marketing activities and thinking about your plan for marketing next year. It's possible that you got som...