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16 Jul 2018

The Down-and-Dirty: How to Do Competitive Intelligence for a B2B Company

We wrote previously about a few reasons why competitive intelligence is still important to B2B companies in this age of disruption.

10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

   For most B2B companies, generating leads is the top priority for marketing. And if you invest in developing thought leadership (aka content) as part of your marketing plan,...

03 Jul 2018

Co-op Advertising and Market Development Funds: Bridging the Gap Between OEMS and Channel Partners

The importance of channel partners is growing for technology OEMs. Over 70% of tech sales will come through channel partners this year1. To support their channel partners, tec...

25 Jun 2018
Competitive advantage | 3 min read

Should You Bother Doing Competitive Intelligence Today?

In Mezzanine's first 5 years of business, the company did a lot of competitive intelligence (CI) projects. Between 2005 and 2010, we did around 40 CI projects. Some projects w...

18 Jun 2018
B2B marketing tactics | 6 min read

5 Effective Marketing Tactics That Won’t Blow The Budget

As a B2B business owner or manager, marketing is something to which you’ve most likely given some thought. Should you market? Is it important? Yes, marketing is definitely imp...

11 Jun 2018

Facebook Ads or Google Ads: What’s In Your Marketing Plan?

The first rule of marketing is that you need to get the right message to the right person at the right time. So with over four billion Internet users around the world1 how do ...

04 Jun 2018

Is Cold Calling a Marketing Tactic?! 3 Tips To Make Cold Calling More Effective

We spend a lot of time cautioning our clients that cold calling doesn’t work as a stand-alone activity for your sales people. Only 1% of cold calls actually result in meetings...

29 May 2018

7 Tips to Maximize Revenue Growth

Successful companies have smooth processes and good relationships between sales and marketing that ensure all revenue growth coming from marketing activities is maximized and ...

21 May 2018

Is Facebook Messenger Part of Your B2B Marketing Plan?

If you read our blog Facebook is Back in Business to Business then you already know how Facebook has made a major comeback in 2017 in the B2B space with its sophisticated targ...

14 May 2018
B2B Marketing Strategy | 3 min read

LESSON #8: A BUSINESS NEEDS TO TEST CONSTANTLY AND EVOLVE

 4 REALLY GOOD REASONS TO REVISIT YOUR MARKETING PLANS Strategic B2B marketing plans for small- to mid-size companies should be structured, realistic and doable. You need to b...