B2B Marketing Blog

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Karen Hazan

01 Apr 2015

How to keep up with the pace of change in marketing

In marketing, success is now about adapting. Marketers of the past could get by using the same tools every year (direct mail, TV, trade shows) and merely tweaking the formula....

29 Jan 2015

How much does good marketing really cost?

If you want your marketing to make a difference, follow these benchmarks One of the most frequent questions that marketing services companies get asked is "How much will our m...

27 Mar 2014

Turning New Clients Into Engaged Customers

The three steps to moving new customers from acquisition to activation.

16 Jan 2014

The ‘Just Right’ B2B Marketing Budget

A quick and straightforward primer on how B2B companies can figure out how much to spend on marketing.

08 Oct 2013
Marketing Tactics | 1 min read

Is cold calling working for you?

In my experience, cold calling as a singular effort is a waste of time. It is a dated method that just isn’t as effective today as it once was because in today’s digital age, ...

12 Sep 2013

The Single Change in Your Marketing That Will Save You Tens of Thousands of Dollars

Do you ever have to face the question ‘What’s the point of a marketing strategy?’ Or better yet, do you find yourself asking that same question? You’re not alone.

04 Apr 2013

Manufacturers Have A Lot to Blog About

HubSpot data shows that 92% of companies who blog multiple times per day have acquired a customer from their blog compared to 56% of B2B companies who blog monthly. Although y...

28 Feb 2013

The Importance Of Content Marketing For Manufacturers

According to The Content Marketing Institute, only 21% of B2B manufacturers rank their content marketing as “effective” or “very effective.” Yet, 36% across all other industri...