B2B Marketing Blog

close

Lisa Shepherd

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
25 Jun 2019

Top 3 Reasons You Should Audit Your Competitors Keywords

Keywords used to be the end all and be all of SEO. Back in the day you would find the top keywords based on search volume and stuff your page as much as possible to help those...

18 Jun 2019
B2B content marketing | 7 min read

5 Awesome Ways Account-Based Marketing Drives B2B Sales

It may sound like yet another new-ish catchphrase that’s being overused on LinkedIn, yet account-based marketing (ABM) has been around since businesses began selling to other ...

11 Jun 2019

3 Lessons Learned From Our 2019 B2B Marketing Benchmarking Study

We are so pleased to share the results from our 2019 B2B marketing benchmarking study.  We are so grateful to the companies that share their information with us and enable us ...

04 Jun 2019
B2B content marketing | 7 min read

Why Content Marketing Is A Sales Rep’s Best Friend

Every B2B company that wants to drive leads and close sales needs to do content marketing. Why? Content is what educates prospective buyers when they’re researching a type of ...

28 May 2019
B2B content marketing | 6 min read

5 Tips To Improve Your Content Marketing Success

Content marketing is the use of marketing tactics such as blogs, whitepapers, eBooks, infographics, videos, webinars and more. The primary goal of content marketing is to educ...

21 May 2019
social media marketing | 6 min read

How To Go Viral With B2B Social Media

Everyone has heard of videos going viral, and every marketer wants to be the mind behind content that goes viral. But the reality of successful content marketing - especially ...

16 May 2019
B2B marketing tactics | 6 min read

4 Strategic Reasons To Switch To Digital Marketing From Traditional Marketing

 Most business-to-business (B2B) companies have used traditional marketing tactics like trade shows, cold calling, direct mail and print advertising to generate leads and buil...

14 May 2019
lead generation | 7 min read

7 Steps To Creating A Blog That Generates Leads For Your Business

You’ve tried everything. You’ve stared blankly at your computer screen, fingers poised over the keyboard to begin typing as soon as inspiration hits. You’ve paced around your ...

09 May 2019
B2B sales crm | 6 min read

4 Tips to Help You Purchase CRM Software That Will Actually Work For Your Business

Customer Relationship Management software (CRM) is one of the most important purchases that can assist your sales process or hinder it, causing lost opportunities and lost rev...

07 May 2019
Email Marketing B2B sales | 7 min read

How To Know When To Send A Sales Email And When To Send A Marketing Email

Anyone in sales has had the experience where you need to reach out and check in, but you have nothing to say other than, “Are you ready to buy yet?”  And what you really mean ...