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Lisa Shepherd

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.
08 Oct 2019

5 Questions Every Manufacturer Should Consider Before Jumping into Social Media

Although manufacturers tend to have a lower adoption rate than other industries for social media, every manufacturer is starting to give some consideration to social media, if...

01 Oct 2019

Manufacturers—Cold Calling Alone Will Leave You Out in The Cold

There are still lots of proponents of cold calling. But with an average return rate of 1.62%,  it's an awfully tough way to generate revenues. Why then are there still lots of...

24 Sep 2019

3 Lead Generation Essentials For Manufacturers

Manufacturing companies aren’t generally known for being lead generation powerhouses. More often than not, they focus on product development - coming up with innovative produc...

17 Sep 2019
lead generation | 7 min read

7 Steps To Creating A Blog That Generates Leads For Your Business

You’ve tried everything. You’ve stared blankly at your computer screen, fingers poised over the keyboard to begin typing as soon as inspiration hits. You’ve paced around your ...

10 Sep 2019
lead generation | 4 min read

On-line Sales Leads vs. On-line Marketing Leads

Today on-line lead generation is at the tip of every marketers tongue. Really, is there anything else more important? Well, probably yes, but it is a high priority initiative ...

03 Sep 2019

Generating Leads through Event Marketing

Marketplace competition coupled with new marketing regulations has made it increasingly difficult for small to mid-size B2B businesses to reach new prospects.  Therefore, a co...

27 Aug 2019
Marketing Automation | 6 min read

3 Reasons Why B2B Companies Are Adopting Marketing Automation

On average 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology.1 What about everyone else?  How ca...

20 Aug 2019

Are LinkedIn Ads Worth It For B2B Lead Generation?

With over 645 million users to-date, LinkedIn is the world’s largest professional networking site. B2B buyers turn to it to view company and stakeholder profiles, form connect...

13 Aug 2019
Brand lead generation | 6 min read

Grow Your Revenues With Brand Awareness And Lead Generation

In B2B companies brand awareness was once the domain of marketing, while lead generation was mostly owned by sales. The internet has changed all that. Today companies can rely...

06 Aug 2019

The Difference Between Business Strategy And Marketing Strategy

It may seem obvious to state that a business strategy and a marketing strategy are different, and yet there is some confusion in the B2B community concerning when and how they...