B2B Marketing Blog

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Liz Teodorini

10 Apr 2014

5 questions that will improve your marketing results

Are you getting the most out of your B2B marketing dollars? These five questions will tell you.

31 May 2013

Set up for Success: Four Steps to Choosing a Winning Name for Your Brand

Every business undergoes a naming process at some point. Most commonly, business names are created at inception, but companies also embark on a naming process when introducing...

09 Apr 2013

The Marketing Mistake That’s Leaving Companies Adrift

Like a ship with no rudder, a company with no brand strategy may be moving forward, but lacks the guidance required to reach its destination. It’s unsurprising that so many co...