B2B Marketing Blog

close
Written by The Mezzanine Group
on March 13, 2009
For years Mezzanine has done market assessments and marketing plans for small and mid-sized businesses (especially in the $2M - $10M revenue size). We love working with these companies - they're diverse and exciting and ambitious. But they always have a hard time executing the marketing plans. Surprise - executing a marketing plan is harder than it sounds. Why? Many reasons - there are lots of people and tasks to manage, it’s a recipe of art and science where creative differences arise, and it’s evolving very fast with many new ways to market (read: online). So after years of being asked that classic question that clients ask consultants, ‘Do you implement?’, we’ve decided to take the plunge: Mezzanine now has an outsourced marketing management arm. From now on, we not only help clients understand their market opportunities and determine how best to pursue those opportunities, but we help them Get It Done. We might just have to change our name – people won’t believe that we ‘consultants’ actually implement, not just tell others what to do. What are your thoughts on our taking this plunge?

You may also like:

7 Questions about B2B Marketing Book 'Walking on the Moon'

Mezzanine’s founder Lisa Shepherd has just released her third book called “Walking on the Moon”, a business fable about ...

Baseball to B2B Marketing: 3 Lessons on how to generate success

For fans of the Toronto Blue Jays, August 2015 was a month for the history books. And now they’ve won the series opener ...

How to strike the right balance between sales and marketing

Imagine we are back in 2011. You walk into your company’s HQ happy to hear the phones ringing and your sales team dilige...