B2B Marketing Blog

Written by The Mezzanine Group
on October 12, 2009

In a word, because it's social. B2B marketing norms are based on professional / commercial interactions - not social interactions. B2B marketers (I count myself here) have operated on a different basis - our interactions, while they can become personal, are a little more formal and a little less frequent than those in the social realm.

So when you tell a B2B marketer to use social media it's a little bit like telling them to take their clothes off.

But the evidence that social media works even in B2B is there. Adoption will be slow, but it will happen.

You may also like:

3 BIG Marketing Mistakes You Don’t Want to Make

No one calls us when marketing is running perfectly.  So when we meet with companies struggling with their marketing, we...

Is Google+ worth it for business to business?

Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everyth...

Are LinkedIn Ads Worth The Money?

Social media has become a staple in everyday life. With a projected 2.95 billion users by 2020, social media is now a vi...