B2B Marketing Blog

Written by The Mezzanine Group
on March 13, 2009

Last night I killed a cockroach at the dinner table. No it wasn't at my house, it was at the Japanese restaurant close to work. After the deed was done - my appetite was gone and I left the remaining half of my beef teriyaki uneaten. Our waitress offered us a measly 10% off a $35 meal and then balked at the notion of giving us any further compensation. My colleague, who had selected the restaurant, spends about $125 per month, $1500 annually, on meals for clients or networking meetings. And our waitress totally missed the point. Last night I killed a cockroach at the dinner table. Last night she killed any opportunity for us to give them another chance.

You may also like:

Manufacturers, Just How Do You Create A Global Brand Image?

When entering new international markets, manufacturers inevitably encounter a key marketing issue that raises fundamenta...

Three Simple Steps To A Killer Product Launch Plan

If your company has an ambitious marketing plan for the year, which includes the launch of new products that are poised ...

The 5 Questions Every CEO Should Ask Their Marketing Leader