B2B Marketing Blog

Written by The Mezzanine Group
on August 21, 2008

Someone asked me recently why I have gone to the same Italian barbershop for 27 years - even though the haircuts are often less than exemplary and the location is inconvenient. The answer is simple - I feel valued there and have never been taken for granted as a customer. The level of customer service I experienced 27 years ago is the same as today. There is a television and up to date reading material in the waiting lounge - I am offered beverages, pleasantries are exchanged all around.

My barber 'Sal' knows my name, where I live and what I do for a living. He asks questions, refers back to past events in my life - he is genuinely interested - and as a result I am probably one of his best customers. He always takes the time to thank me graciously and wish me the best '...until next time.'

Earning a new customer - because lets face it - you must earn customers, is an accomplishment but not a win. To win, you must earn and retain that customer. Never take them for granted - even if they are lifers - especially if they are lifers.

When was the last time you genuinely thanked your best customers?

You may also like:

4 Practical Strategies That B2B Marketers Use To Double Lead Generation From Every Blog

In the world of inbound marketing, B2B marketers are using blogs as a common tactic to get more online visibility. Accor...

The Best Podcasts For Business-to-Business Marketers

Podcasts are taking the world by storm. They’ve grown exponentially in recent years, and show no signs of slowing. There...

Strategies to Engage Sales with Inbound Marketing

You have a great marketing strategy and feel good about it.  Marketers often join sales meetings and share their action ...