B2B Marketing Blog

Written by The Mezzanine Group
on October 24, 2009

Chris Anderson (Wired Magazine editor and author of The Long Tail and Free - The Future of a Radial Price) was one of the speakers at the Canadian Business Leadership Forum. His talk was related to his new book - Free - and how to do business in an era when so much is expected for free.

All that was good. But he started his talk on a related but different theme - that what we are living in now is 'The Golden Age of Small Business". He believes this is true for two reasons and they make perfect sense to me:

a) there is a massive 'release' of talent from big companies. Lots of smart people are now looking for an opportunity - and they'll find it at small businesses.

b) the tools to create a small business are more available and less costly than ever before. You can create a large global presence with a website, outsourced IT, open-source software and everything else you need at almost no cost.

I thought this was a great message and one that should be shared with entrepreneurs everywhere. We are living in exciting times - the Googles of next decade are being created today. Are you one of them?

You may also like:

The Invisibility Of B2B Marketers

For most marketing professionals who practice in the business-to-business (B2B) arena, it can sometimes feel like you're...

Key Differences Between B2B and B2C Marketing

A few people have asked why The Mezzanine Group specializes in Business-to-Business marketing, as opposed to the much la...

7 Questions about B2B Marketing Book 'Walking on the Moon'

Mezzanine’s founder Lisa Shepherd has just released her third book called “Walking on the Moon”, a business fable about ...