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07 May 2018
B2B Marketing Strategy | 3 min read

5 Reasons Why Agile Marketing Is The Way To Go

Businesses evolve quickly, and no matter your speed, the competition and potential customers always seem to be evolving faster. To keep up with customers’ changing needs, mark...

30 Apr 2018
B2B Marketing Strategy | 3 min read

Brand Awareness vs Lead Generation – What and When?!

The Mezzanine team spends a lot of time talking to clients about the difference between brand awareness and lead generation. Most of our clients come to us for help acquiring ...

23 Apr 2018
B2B Marketing Strategy | 3 min read

LESSON #7: SALES AND MARKETING NEED TO BE ALIGNED

5 best practices for achieving sales and marketing alignment Customers have decided what sales and marketing do now. We all need to embrace this new reality. At Mezzanine, we ...

16 Apr 2018
B2B Marketing Strategy | 2 min read

5 Simple Steps to an Effective Multi-Channel Marketing Strategy

In today’s modern era where information is expected to be readily available, it’s more important than ever to understand consumers and how they interact across different platf...

09 Apr 2018
B2B Marketing Strategy | 2 min read

Competitive differentiation – but not through product differentiation.

You’ve heard people saying it for years: there are no new ideas. And maybe that’s true. We have a multitude of like products on the market with similar features and benefits, ...

02 Apr 2018
B2B Marketing Strategy | 2 min read

Why Do I Need Case Studies? Here are 3 Reasons

A ”case study” in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and iden...

26 Mar 2018
B2B Marketing Strategy | 3 min read

LESSON #6: INTERNAL MISUNDERSTANDINGS CAN BE DEADLY

How to NOT KILL YOUR MARKETING WITH UNREALISTIC EXPECTATIONS In our world of instant gratification, few people want to hear that success takes time. Einstein didn’t speak his ...

19 Mar 2018
B2B Marketing Strategy | 3 min read

How To Get More Leads Than You Know What To Do With

The main driver for marketing is often lead generation and companies used to rely on sales people to find their own leads via references, social selling and cold calling – whi...

12 Mar 2018
B2B Marketing Strategy | 2 min read

Why We Love Business Cards (And You Should, Too)

There is an ongoing debate in the business world over the relevance of business cards in today’s digital age. It’s tempting to think that having business cards isn’t important...

05 Mar 2018
B2B Marketing Strategy | 2 min read

4 Reasons Why You Need To Make Time For A Marketing Audit

What is a marketing audit? A marketing audit is a structured review of all marketing strategies, plans, activities, documentation and assets that a company has. It can include...