B2B Marketing Blog

30 Jul 2018

2018 B2B Marketing Benchmark Study for Small and Mid-Sized Companies

For anyone who runs a B2B company and is responsible for marketing (either formally or informally), you know the frustration of trying to measure your marketing performance an...

28 Jul 2018

B2B Marketing Benchmark Study Questions

We've fielded 2 previous B2B marketing benchmark studies for small and mid-sized companies. The first was in 2012 and again in 2015. We're fielding the next study in September...

26 Jul 2018

Two Simple Steps to Start Measuring your Marketing

There’s an old expression that goes like this: "Half the money I spend on advertising is wasted. The trouble is, I don't know which half." Anyone who's taken a marketing cours...

23 Jul 2018

Can You Use F Bombs in Your Marketing?

As a business-to-business marketer, you deal in the rough-and-tumble world of B2B.  You don’t shy away from technical and complex industries. You thrive on the grittiness in B...

19 Jul 2018

What Does 'B2B' Mean?

Do you ever use an acronym so often that you forget it’s an acronym? That happens in B2B.

16 Jul 2018

The Down-and-Dirty: How to Do Competitive Intelligence for a B2B Company

We wrote previously about a few reasons why competitive intelligence is still important to B2B companies in this age of disruption.

10 Jul 2018

LinkedIn vs. Facebook Ads: The Results of our Head-to-Head Test

 For most B2B companies, generating leads is the top priority for marketing. And if you invest in developing content as part of your marketing plan, you want to make sure you ...

03 Jul 2018

Co-op Advertising and Market Development Funds: Bridging the Gap Between OEMS and Channel Partners

The importance of channel partners is growing for technology OEMs. Over 70% of tech sales will come through channel partners this year1. To support their channel partners, tec...

25 Jun 2018
Competitive advantage | 3 min read

Should You Bother Doing Competitive Intelligence Today?

In Mezzanine's first 5 years of business, the company did a lot of competitive intelligence (CI) projects. Between 2005 and 2010, we did around 40 CI projects. Some projects w...

18 Jun 2018
B2B marketing tactics | 6 min read

5 Effective Marketing Tactics That Won’t Blow The Budget

As a B2B business owner or manager, marketing is something to which you’ve most likely given some thought. Should you market? Is it important? Yes, marketing is definitely imp...