B2B Marketing Blog

09 Oct 2018

6 Tips for Marketing Your B2B Products and Services to Millennials

More than one-in-three (35%) of American workers are millennials, making them the largest generation in the U.S. labor force, according to a Pew Research Center analysis of U....

05 Oct 2018

The Essential Guide to Marketing a Manufacturing Company

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about...

04 Oct 2018

How to Balance Sales and Marketing to Accelerate Growth

Imagine it's 2014 and you're the VP of Sales & Marketing for a company that sells technical and complex products to other businesses. You've walked through the sales area of y...

02 Oct 2018

Understanding the ROI of B2B Marketing [Example Calculation]

Did you know there's a dirty secret in the marketing industry? Don't worry - it isn't a looming scandal or imminent disaster. But it is something we need to solve. The dirty s...

28 Sep 2018

When You're Small (ish), Looking Bigger Can Be A Good Marketing Strategy

There's nothing wrong with being small. In fact, small businesses have a lot of advantages over larger companies. They are often more nimble and responsive to customer needs.

25 Sep 2018

3 Marketing Essentials For Manufacturers

Manufacturing companies aren’t generally known for being marketing powerhouses. More often than not, they focus on product development - coming up with innovative products - a...

21 Sep 2018

5 Ways to Calculate if You Should Exhibit at that Trade Show

Exhibiting at trade shows is still one of the most common and powerful ways to generate leads for business-to-business (B2B) companies. Trade shows come with two challenges. T...

18 Sep 2018
| 3 min read

Hate the Idea of a Marketing Consultant? Here Are 5 Ways They're Worth It.

Smart people know that they can’t possibly know everything. This is particularly true in business. The creative genius can’t sell their way out of a wet paper bag. The sales g...

13 Sep 2018
B2B content marketing | 8 min read

15 Tips to Get Your Content Noticed

Did you know that 91% of B2B marketers use content marketing1 because it generates three times as many leads as outbound marketing and costs 62% less?2 

10 Sep 2018
lead generation | 6 min read

Should You Pay Commission to Your Director of Demand Generation

Directors of Demand Generation are usually responsible for creating, generating, executing, monitoring and reporting on campaigns that bring in net new contacts or help existi...