B2B Marketing Blog

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28 May 2019
B2B content marketing | 6 min read

5 Tips To Improve Your Content Marketing Success

Content marketing is the use of marketing tactics such as blogs, whitepapers, eBooks, infographics, videos, webinars and more. The primary goal of content marketing is to educ...

21 May 2019
social media marketing | 6 min read

How To Go Viral With B2B Social Media

Everyone has heard of videos going viral, and every marketer wants to be the mind behind content that goes viral. But the reality of successful content marketing - especially ...

16 May 2019
B2B marketing tactics | 6 min read

4 Strategic Reasons To Switch To Digital Marketing From Traditional Marketing

 Most business-to-business (B2B) companies have used traditional marketing tactics like trade shows, cold calling, direct mail and print advertising to generate leads and buil...

09 May 2019
B2B sales crm | 6 min read

4 Tips to Help You Purchase CRM Software That Will Actually Work For Your Business

Customer Relationship Management software (CRM) is one of the most important purchases that can assist your sales process or hinder it, causing lost opportunities and lost rev...

07 May 2019
Email Marketing B2B sales | 7 min read

How To Know When To Send A Sales Email And When To Send A Marketing Email

Anyone in sales has had the experience where you need to reach out and check in, but you have nothing to say other than, “Are you ready to buy yet?”  And what you really mean ...

30 Apr 2019

The Four Most Important Things a Marketing Director Does

Relying on traditional sales tactics, like cold calling or trade shows, to bring in new revenue is no longer enough for business-to-business (B2B) companies. In the digital ag...

24 Apr 2019

Three Simple Steps To A Killer Product Launch Plan

If your company has an ambitious marketing plan for the year, which includes the launch of new products that are poised to become significant revenue streams for the business,...

18 Apr 2019

B2B Vs. B2C Marketing: The Differences That Business Leaders Need To Understand

For business leaders who are looking to hire or engage a marketer, it's important to understand the differences between Business-to-Business (B2B) marketing and its better kno...

17 Apr 2019
Marketing ROI | 3 min read

How Do You Calculate Marketing ROI?

Every year we interview up to 100 marketers for roles with Mezzanine - from account directors to marketing coordinators, web specialists to writers and graphic designers. 

11 Apr 2019

7 Great Ways To Re-Use Your Marketing Content

The heart of good marketing for business-to-business (B2B) companies is content, which is also sometimes called "Thought Leadership." Good examples of content include case stu...