B2B Marketing Blog

Written by The Mezzanine Group
on November 17, 2009

Tomorrow is the Ivey Venture Forum and today has been a busy day with final arrangements for the company presenters. Meanwhile, there are a couple of big Mezzanine projects that need attention - but my focus wasn't all that focused tonight. Step in my good friend, Cathy Richards, maker of The Simply Bar and new star of Fox’s ‘Young Guns’. She suggested an evening work session and it was just what I needed, a little conversation on some interesting business issues and then a blitz of work for a few hours. We both got lots done, including little tasks that had been nagging us. So, my lesson (one that I keep learning, forgetting, and relearning) for the day is to call upon a friend in a similar business situation for support to get your focus back! You get the dual benefit of reconnecting with someone whose company you enjoy, and you’ll make progress on your business.

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