B2B Marketing Blog

close
Written by The Mezzanine Group
on August 08, 2008

Social networking as we know it is changing (already). Look no further than Visa's Business Network on Facebook.

http://apps.facebook.com/visabusiness/sign_up

It isn't just about connecting a large number of people - its about creating viable platforms to exchange, listen and learn. Businesses are using social platforming as a cost effective way to build a marketing strategy. This is particularly true in SMB's. These tools derive value from the ability to engage customers in an authentic and meaningful conversation.

It obviously begins at the individual level. A friend of mine connected me to friendfeed - which is a basically an aggregator of all social networking sites. It gives you ongoing access to all the tools in the social tool-box (linkedin, digg, f-book, twitter, stumbleupon, etc...).

Check it out - these are the folks who created google maps...

http://friendfeed.com/

You may also like:

3 BIG Marketing Mistakes You Don’t Want to Make

No one calls us when marketing is running perfectly.  So when we meet with companies struggling with their marketing, we...

Is Google+ worth it for business to business?

Google, Google, Google. Every online marketer has a portion of their life dedicated to obsessing over Google and everyth...

Are LinkedIn Ads Worth The Money?