B2B Marketing Blog

close
Written by The Mezzanine Group
on February 16, 2012

One of the key success factors for B2B marketing is thought leadership. A company that demonstrates and shares its expertise and experience will get more leads, more deals, and more profits.

However, not just any thought leadership does the trick. It’s important for a company to generate content that is tailored for specific target markets. The question is how should your content be tailored? What resonates most with B2B buyers? Marketing Sherpa recently released a study that gives good guidance on what kind of tailoring works best.

  • 82% of prospects say content about their INDUSTRY is more valuable
  • 67% of prospects say content for their JOB FUNCTION is more valuable
  • 49% of prospects say content for their COMPANY SIZE is more valuable

If you’re planning your content for 2012, keep these tailoring parameters in mind. If you can orient your content to specific industries, you’ll likely find a healthy appetite for your expertise.

You may also like:

Does Everyone Think The Wrong Thing About You? It's Time to Re-Position.

Every company strives to be known and to have a positive reputation. Having a strong and recognized brand is a valuable ...

How Many Times Should You 'Touch' Your Prospect, Without Harassing Them?

Everybody is dealing with information overload these days. The average person in North America gets 5,000 - 30,000 brand...

Three Simple Steps To A Killer Product Launch Plan

If your company has an ambitious marketing plan for the year, which includes the launch of new products that are poised ...