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13 Sep 2018
B2B content marketing | 8 min read

15 Tips to Get Your Content Noticed

Did you know that 91% of B2B marketers use content marketing1 because it generates three times as many leads as outbound marketing and costs 62% less?2 

07 Aug 2018
B2B content marketing | 5 min read

3 Steps for B2B Marketers to Engage Potential Customers

B2B marketers know the drill. Your job is the engage potential customers, ideally at the exact moments when they make crucial buying decisions. Generally, the accepted approac...

25 Sep 2017

Are You A Trend Setter Or Do You Play It Safe? Should You Gate Your Content?

Gating content is the practice of requiring users to share some information (usually name and email at a minimum; sometimes more details are required) before they are permitte...

19 Dec 2016

4 Practical Strategies that B2B Marketers Can Leverage to Double the Lead Generation Potential of Every Blog

In the world of inbound marketing, B2B marketers are using blogs as a common tactic to get more online visibility. In fact, according to Hubspot, 60% of marketers say that blo...

05 Dec 2016

Whitepaper Vs. Article – What’s the difference and when should you use each?

 We’ve all heard it before; in the world of marketing, content is king! But is all content created equal? Are there some forms of content that are better than others and shoul...