B2B Marketing Blog

28 Aug 2017

What is Agile Marketing and Why is it Important?

Agility by definition is the ability to move, think or understand quickly and with ease.[1] Similarly, the goals of Agile Marketing are to improve the speed, predictability, t...

12 Dec 2016

23 Practical Tips for Strategic Marketing Planning

We’ve all read the articles, whitepapers and books on strategic marketing planning.  And we’ve even learned some great academic frameworks and concepts from those sources for ...

11 Aug 2016

Marketing is a Marathon, Not a Sprint: The 4 Stages of Marketing To Guarantee Results

With the 2016 summer Olympic Games underway in Rio, we thought it was a great time to drive home the analogy that marketing is a marathon and not a sprint. What do we mean by ...